Using Sonar

Tracked links and goals

Short links that count clicks, goals that count conversions, and alerts by email or webhook.

Open Tracked links in the sidebar. There are two kinds of item:

  • Links: a short link that redirects anywhere and counts every click. Use them in emails, social posts, ads or print.
  • Goals: count a conversion when a visitor reaches a page on your site, such as a thank-you page. Goal completions are your site's conversions.

Click Track a link and enter the Destination URL (any URL, internal or external). Optionally:

  • Choose the Short link ending, or leave it blank to auto-generate one.
  • Add UTM tags so clicks show up as a campaign in your analytics. See Campaigns.

Each link has a QR code you can download as PNG or SVG for print.

Creating a goal

Click Track a goal and enter the page path, then how to match it: exact, starts with or contains. Sonar checks your recent page views and shows how many match, so you can tell the rule is right. Add a Goal value for revenue reporting if you like.

Alerts

Under Notifications:

  • Email me each time, or as a Daily summary or Weekly summary.
  • Send to a webhook to push each click or conversion to your own systems (Pro and Agency). You can send a test.

Results

Each item shows clicks or conversions, unique visitors, the conversion rate, the trend, top sources and, for goals, the pages visitors saw before converting. Use the date control to change the period.

From an item's menu you can Pause it (hits stop being counted) and Resume it, Duplicate it, Copy link or Delete it.

The Starter plan includes 3 tracked links; Pro and Agency are unlimited.