Pricing
Simple pricing that scales with your signals.
Start free, upgrade anytime. No surprises, no long-term contracts.
Starter
Perfect for getting started
£0
Free forever, no card needed
- ✓1 website
- ✓Up to 10k visits/mo
- ✓Core analytics & conversions
- ✓Weekly AI email report
- ✓3 tracked links
MOST POPULAR
Pro
For growing teams
£39/month
Billed £468/yr
- ✓Everything in Starter
- ✓5 websites / 250k visits
- ✓Unlimited AI reports
- ✓3 team seats
- ✓Identify users & live chat
- ✓Unlimited tracked links + alerts
- ✓Webhooks & API
Agency
Full white-label solution
£119/month
Billed £1,428/yr
- ✓Everything in Pro
- ✓Unlimited sites, team seats & client workspaces
- ✓Full white-label + custom domain
- ✓Per-client color theming
- ✓Priority support & onboarding
All plans include a 14-day Pro trial · cancel anytime · no card to start
Compare plans
Everything you get on each plan, side by side.
| Features | StarterFree | Most popularProFrom £39/mo | AgencyFrom £119/mo |
|---|---|---|---|
| Usage | |||
| Websites | 1 | 5 | Unlimited |
| Monthly visits | 10k | 250k | Custom |
| Tracked links | 3 | Unlimited | Unlimited |
| Team seats | 1 | 3 | Unlimited |
| Insights | |||
| Core analytics & conversions | Included | Included | Included |
| AI reports & insights | Weekly | Unlimited | Unlimited |
| Tracked link alerts | Not included | Included | Included |
| Identify users | Not included | Included | Included |
| Live chat | Not included | Included | Included |
| Integrations & teams | |||
| Webhooks & API | Not included | Included | Included |
| Team roles (Admin, Editor, Viewer) | Not included | Included | Included |
| White-label & theming | Not included | Not included | Included |
| Client workspaces | Not included | Not included | Unlimited |
| Priority support | Not included | Not included | Included |
Frequently asked questions
Yes. The Starter plan is free forever: 1 website, up to 10k visits per month, weekly AI reports, and 3 tracked links. No credit card required.
No, white-label features (custom domain, full theming, client workspaces) are only available on the Agency plan. Pro can be white-labeled by us for enterprise agreements.
Yes, the Pro and Agency plans include webhooks and API access. You can send tracked link events, conversions, and live chat events to your own systems.
A visit is a unique session from a new or returning visitor. We count sessions using a combination of IP, user agent, and cookies, with no third-party tracking.