Sonar is AI-native website analytics: you ask questions in plain English and it answers from your own data. Ask "Which pages brought the most enquiries last month?" and Sonar writes the query, runs it on your website's data and shows the answer as a number, table or chart. It also summarises individual visits and emails you a weekly report, so you don't have to dig through dashboards.
What the AI does
- Answers questions. Type a question, choose a period, and get the answer. Switch between a metric, table or chart, export it as CSV or share a link.
- Explains the answer. One click gives a short plain-English summary of what the numbers mean.
- Summarises visits. Open any visit and Sonar writes a short account of it: where the visitor came from, what they read, what they asked in a chat and how it ended.
- Reports weekly. Dashboards and an AI summary arrive by email every week, for you, your team or your clients.
Questions people ask Sonar
- Which pages brought the most enquiries last month?
- Where did our visitors come from this week, compared with last week?
- Which campaigns led to a goal being completed?
- What's our busiest hour of the day?
- Which landing pages do mobile visitors leave fastest?
Save the questions you use often, pin them, or add them to a dashboard. Popular with the Sonar community suggests questions other teams ask most, ready to run on your site.
Your data stays yours
The AI answers from your website's data in Sonar and nothing else. It doesn't guess: each answer comes from a query that runs on your data. The Sonar script sets no cookies, and we don't sell data or track people across websites. See our privacy policy.
More than a chatbot
The AI sits on top of full website analytics: visits and sources, campaigns, heatmaps, tracked links and goals, and enquiries linked to their visits. Use the AI when you have a question, and the dashboards when you want to browse.
Frequently asked questions
What is AI website analytics?
Website analytics that you can query and understand in plain English, rather than by building reports. In Sonar, AI answers questions about your traffic, summarises visits and writes a weekly report.
Which AI does Sonar use?
Sonar uses Claude, from Anthropic, to turn your question into a query and to write summaries. The numbers in each answer come from running that query on your data, not from the model's memory.
Can I check how an answer was worked out?
Yes. Each answer comes from a query on your site's data, and you can view the rows behind it as a table or export them as CSV.
Do I need to know SQL or GA4?
No. Ask in plain English. If a question names a period, such as "last month", Sonar uses it; otherwise pick one from the menu.
How much does it cost?
Starter is free for 1 website and includes a weekly AI email report. Pro, at £49 a month with a 14-day free trial, includes unlimited AI reports. See pricing.